Zoetrope at Ten
I never thought it would last this long, because I was convinced Francis Ford Coppola would soon tire of his plaything, become annoyed by the constant drain on the exchequeur.
Indeed, he removed the magazine from New York when its free rent was rescinded, and reinstalled it in his North Beach headquarters. But he has prospered, and so has the magazine. (I love the two-page ad for his winery; it would look good in our pages, and we could certainly discuss a discounted page-rate.)
I still don't get the virtue of reprinting "classic stories that inspired films to illustrate the narrative relationship between the art forms." That seems like Hollywoodish wishful thinking, and a cheap way to get a marquee-name writer. But there, too, that's what Zoetrope does: offer a handful of big-name writers in each issue (with only a very occasional venture into unknown territory).
I used to think naming the magazine after Coppola's production company was a bit much, but I now realize it was only branding. So I suppose it is just more branding, and not inexpressibly vulgar, to put "FRANCIS FORD COPPOLA PRESENTS" at the top of the front cover: http://ffcpresents.com/site.php
I like the theory of having each issue totally redesigned by a famous artist, even if the results are usually overbearing in their look-at-me insistence; I think the design of a litmag should be about enhancing the texts, a concept that celebrity-designers never seem to get.
ZYZZYVA looks forward to playing Zoetrope in softball this year; it's been a while and they ought to have recovered from their stinging defeats by now.