The Winter Issue
Now there's bloomingdale's, which arrived yesterday. Perfect bound, 7 x 10 (a bit bigger than ZYZZYVA), image-driven, just sniggly-jibbets of text on each of its 128 pages.
The frost-colored front cover has a concrete poem a la Brazil '66: a jumbly flower with petals of the word "celebrate" in many languages.
The key text, on the (green) inside cover, seems to be a prose poem, although it may be a short short: "THERE'S A KIND OF RUSH, ALL OVER THE WORLD." I myself do not think there should be a period in a headline, but it is, after all, a complete sentence.
(The rush is about "scattering to the four corners in search of the perfect gift." I suppose Mme. Vendler would point to Donne.)
The models (except for two females) do not have blond hair, which indicates, I think, that bloomingdale's is serious and non-exploitative. There is one African American model, female, used on four pages. And one Hispanic/?/Asian/ model, female, who's stigmatized as rough trade by her long-sleeve white [!] thermal with the chest-text ROCK CITY.
Overall, bloomingdale's strikes me as just another postcapitalistic rag, but I do like its emphasis on giving.
Around here, we emphasize tax-deductible charitable giving, but you wouldn't go wrong stuffing my stocking with Pal Zieri Concept No. 18 Eau de Toilette, since it's designed for "the man with impeccable taste."